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Conversation, Community, & Connections at the intersection of Science & the Web
Thursday, January 31 • 10:30am - 11:30am
Impressions Matter: Embracing art & design in research and science communication

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Lets face it--according to stereotypes, scientists aren't known for their dress sense, sleek presentation style, or jargon-free articulation. Yet planning and executing small touches of design can make people take notice. In this session we'll discuss how incorporating art, music, and design can have transformative effects for research, outreach, and career prospects. From dress sense to website design, fostering a personal style can help you build a professional brand. Having a visible public profile (and making a unique impression) as a researcher or journalist can lead to myriad opportunities.This session will NOT discuss specific art/visualization methods as a tools for effective scientific outreach (e.g. comics, visual metaphors, etc), although it will touch on how failing to think about such concepts can impact career opportunities and your personal brand.

-How important is personal branding, and in what ways can it impact career advancement?
-How do you tailor scientific presentations to different audiences (balancing style vs. substance)?
-What are some easy tips for incorporating touches of design into research/academic pursuits?
-How does a scientist's personal style affect the public's perception of their research?

Thursday January 31, 2013 10:30am - 11:30am
Room 7a

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