This is the second session of a two-session track aiming to create a take-home resource to facilitate more and better outreach by scientists. In this session, we will focus on how to do outreach, or to help scientists do it. We will brainstorm a list of the wide variety of different kinds of outreach out there, including both well established outreach channels (blogging, press releases, interviews, lectures, teaching, school visits, etc.), and also emerging and overlooked outreach channels (two-way engagement, collaborations with sci comm professionals, integrating outreach with research, e.g. citizen science, ad hoc 1:1 interactions with family, friends and strangers, 'on the street' activities, etc.). We will also draw a 'so you want to do outreach' flowchart with, we hope, an accompanying storyboard.
Questions: - We all know blogging and being interviewed by science journalists are great ways to 'do' outreach. Are there other ways? Spoiler: YES. - How do they do it? …'they' being those few scientists that seem to not only to make time for outreach but also use it to 'get ahead' in their research careers? - How can PIOs & scientists help newbie scientists make their outreach effective?
