In this session, we’ll explore the challenges and opportunities in blogging about science under the umbrella of an institution (university, hospital, nonprofit org), and unleashing the voices of individuals in an organization where the leadership may still cling to older concepts of controlling its message. We can discuss real tips on how to plan, write, edit, promote and moderate your institution's blog so it meets your institution's goals and also doesn't suck -- and fix the problems if you think it might.
Questions: - What institutions have good blogs? What do you like about them? - Can an organizational blog ever be credible? Or are they ‘just PR’? - How far can an organizational blog stray from the corporate line? And why? - What are the top five things you need to reassure your boss about, so that they’ll let you blog for your org? - Science journalists, are there blogs from institutions (universities, research orgs, agencies) that you value? - What does your organization use your blog for? And how does this fit into the mix of other forms of communication? - Organizational blogs – who’s reading? And how did you find out?
